20+ Website Load Time Statistics [Infographic – How Speed Affects Your Website]

Speed is essential. There is no denying that a quick, nimble web page trumps a slow site. Both users and search engines know that. Website load time statistics from numerous studies clearly show that if the average page load time exceeds 3 seconds, the abandonment rates soar. High bounce rates telegraph to search engines that visitors don’t find the website useful, which affects the ranking directly.

The most remarkable 1-second stats:

  • 1 second delay reduces page views by 11%
  • 1 second delay decreases customer satisfaction by 16%
  • 1 second delay eats away 7% of the coveted conversion rate
  • On annual basis, 1 second delay can lead to $2.5 million in missed revenue if your shop generates $100,000 per day

What Is a Good Page Load Speed?

Quick pages are the standard. 2-3 seconds load time is tolerable, anything beyond the fourth already compromises the end user experience. Like it or not, a whopping 79% of online shoppers state that any performance hiccup will make them stay away from an online store. Worse yet, 44% would share the negative impression with friends online. As is the case with so many other things, the Hitchhiker’s Guide to the Galaxy is spot on about the velocity of bad news.

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