The common mindset when it comes to considering a website’s success is that owners need only worry about the type of content they want to publish. However, times have changed drastically, and so have consumers. There are now several factors that determine the success of a website. One of those is website speed.
Speed is essential. There is no denying that a quick, nimble web page trumps a slow site. Both users and search engines know that. Website load time statistics from numerous studies clearly show that if the average page load time exceeds 3 seconds, the abandonment rates soar. High bounce rates telegraph to search engines that visitors don’t find the website useful, which affects the ranking directly.